Microwave popcorn

Some friends and I were getting together to watch a movie and I was at the store buying, among other things, some microwave popcorn. When I got to the popcorn aisle, I stood there for about 10 minutes, looking at about 10 different brands of microwave popcorn. The differences varied from "movie theatre butter" to "carmel flavor" and just about everything you can imagine in between. I froze. I couldn't make a decision. I called my friend to ask which one I should buy. Even when she told me, it took me a minute to find THAT particular one on the shelf. Amazing. I forgot what it's like here in America. Can one have too many choices?